Santa Casa Global launches operation in Peru
Santa Casa Global, in partnership with NexLot Juega Perú, Latin American lottery operator, iTech Labs, a leading accredited laboratory for certification and quality control testing of online gaming systems, and Grupo El Comercio, launched the Torito de Oro lottery in Peru.
This lottery is developed and made available through an innovative technological platform, offering greater comfort to the player and more chances to win, as it features an additional game (draw component), which is free of charge and guarantees more winners every week.
Santa Casa Global’s operation in Peru presents a new gaming concept, guaranteeing the delivery of all the prizes offered, since all ticket sales and prize payments are notified via cell phone. In the event of being a winner, the player receives an SMS announcing that they have won, ensuring that all players receive their prizes, even if they lose their physical ticket.
In order to give more Peruvians access to this lottery, the physical sales network has 120,000 points of sale throughout the country. When buying a lottery ticket, customers receive their virtual ticket via SMS on their cell phones. In turn, players who purchase their tickets through the Juega Perú website and/or mobile application will receive a confirmation e-mail. This procedure avoids physical contact, an important fact in the context of the pandemic.
This new lottery shows a close relationship with the strong values represented by Peruvian culture, especially with the Torito de Pucará and its symbolism of luck, protection and prosperity.
